Pure performance

Agency Network: 
Published/Aired: 
October 2010

Description

Subaru Canada hopes people will “flip out” over it’s new, animated flipbook-style television spot, “Pure Performance” that recently launched across Canada. To demonstrate the performance and power of the new WRX STI, DDB Canada’s Toronto office created a real, flipbook or zoetrope that comes to life only when the vehicle passes by.

Audio Director/Producer:Chris Tait

Film advertisement created by DDB, Canada for Subaru, within the category: Automotive.

Advertising Agency: DDB, Canada
Creative Directors: Andrew Simon, Todd Mackie, Denise Rossetto
Associate creative director: Paul Wallace
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Agency Producer: Andrew Schulze
Executive Producer: Harland Weiss
Production Company: OPC
Director: Woods and Low
DOP / Cinematographer: James Gardner, Adam Marsden
Line Producer: Tara Handley
Post-Production Company: AXYZ
Compositor: Dave Giles
Transfer: Alter Ego
Colourist: Wde Odlum
Animation Studio: Starz
Animator: Kevin Adams
Audio Company: Pirate Toronto
Sound Design: Chris Tait
Music: Chris Tait
Editing House: Posterboy
Editor: Brian Williams
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byzade's picture

woow .. I liked it

byzade
Activity Score 129
jackmancer2017's picture

Heh, really nice idea. I felt like they didn't really know what to put in the story itself though (the animation), that felt kinda irrelevant. But I love the idea, something new :)

jackmancer2017
CuriousPencil's picture

Ripping off Starship Troopers' aliens in the guise of a flipbook does Not good advertising make. This whole thing smacks of 'can't be bothered thinking further' and 'let's go back to that first, ridiculous, nonsensical idea' - heartening to see some clients can still throw good money after bad concepts.

This says nothing, delivers nothing, and to hark back to the Starship Troopers theft, I'd say it's about 13 years late for a whole lotta nothing.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

I'm just curious what star ship trooper thing your talking about.

Guest
CuriousPencil's picture
CuriousPencil
Activity Score 4225
Copywriter
S.tefan's picture

Great job!
Love the idea

S.tefan
Activity Score 117
Willem de Kooning Academy |

http://www.stefanapswoude.nl

agatur's picture

nice idea

agatur
Activity Score 78

view my blogs : Evden eve nakliyatEv Taşıma *  

Guest's picture

great idea!

Guest
Temple's picture

In the vicious world of carvertising consider this already forgotten.

Temple
Activity Score 11341
Creative Director
Guest's picture

I didn't notice that there is an idea here

Guest
gon_enelcamino's picture

Done. I dont remember the brand, but it was also for a car, It showed a man drawing a dancing girl all around the walls of the city and then he took her daughter for a ride. Sorry.

gon_enelcamino
Activity Score 838
Underground
Guest's picture

Done before by Renault.

Guest
Guest's picture

Nice idea but with all do respect I'm left saying "So what?" This execution could be done with any car. I don't have any reason to go out and buy this car.

Guest
busyb's picture

cool idea. shot well. my problem is with the animation. what does a giant robot crab have to do with a WRX? seems juvenile. a WRX is not a kids car. its a serious piece of automotive machinery. couldn't the animation have been more meaningful?

thats all.

busyb
Activity Score 117
evikRAM's picture

Great..

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

DanHan's picture

This reminds me of the old saw why do dogs lick their balls? Because they can. Why is it a big deal that pictures are mounted on a wall and a car--could be any car--drives up to a speed that matches the speed of the camera. I fail to see why to even bother.

DanHan
Activity Score 3
Creative Director
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