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Confidence in Motion, Strut

Agency Network: 
Published/Aired: 
October 2011

Description

To show the confidence that emanates from each and every Subaru, we developed a campaign that illustrates the self-assured feeling Subaru gives everyone from drivers to actual Subaru employees.

Film advertisement created by DDB, Canada for Subaru, within the category: Automotive.

Advertising Agency: DDB, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Associate Creative Director / Copywriter: Matt Antonello
Associate Creative Director / Art Director: Paul Riss
Agency Producer: Andrew Schulze
Accounts: Michael Davidson, Peter Brough, Julia Morris
Production company: Corner Store
Director: Jorn Haagen
DOP / Cinematographer: Jorn Haagen
Line Producer: Mary Ann Tevlin
Post-Prodction Co.: School Editing
Editor: Markt Morton
Colourist: Bill Ferwerda
SRX / VFX: Topix
Audio Company: RMW Music
Audio House Engineer: Dustin Anstey
Music: The Go “Summers Gonna be my Girl”
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Highest Rated

Jexep's picture

Well, I think this kinda confidence might not be attractive to me.

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

Jexep's picture

Well, I think this kinda confidence might not be attractive to me.

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

Dale C's picture

lol. I like it

Dale C
Activity Score 2
mrMagic's picture

Nice ad but I'm not going to buy Subaru. I don't really want to behave like they do.

mrMagic
Activity Score 798
Graphic Designer at RES Group
Temple's picture

This idea has been used so many times that it should be banned - at least in creative sites.

Temple
Activity Score 11341
Creative Director
Manoma's picture

In motion we trust !

Manoma
Activity Score 1108
Copywriter
thedesignaddict's picture

Even a low budget does not excuse a crappy idea like this. Totally wasted opportunity.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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