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Agency Network: 
Published/Aired: 
April 2010

Description

Description Ironically, we were tasked to promote a car that’s designed for the outdoors to people sitting on a couch watching TV. We decided to take advantage of the situation and literally pry away the bad commercial they were watching to reveal beautiful nature scenery instead. The viewers’ TV set becomes a window to the outdoors and the suggestion that “maybe you should get out more”, with the Subaru Outback is left in their heads.

Film advertisement created by DDB, Canada for Subaru, within the category: Automotive.

Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Wallace
Copywriter: David Ross
Cinematographer: Chris Woods
Agency Producer: Andrew Schulze, Marie-Pierre Toure, Caroline Clarke
Executive Producer: Harland Weiss
Account Managers: Geoff Taylor, Brian Tod, Mike Davidson, Jordan Cappadocia
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morse's picture

Convincing. Funny idea.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture

good

pez
Activity Score 1804
Creative Director
Appolonia's picture

hahahhaha...funny :D

Appolonia
Activity Score 298
Copywriter at memark branding agency
mas.minhthu's picture

I like this. No, I mean I love it hahaha

I have nothing else to say except for "I should get out more" :))

mas.minhthu
Activity Score 52
Public Relations at RMIT Vietnam |

I got nothing but a mind and a smile

SpaceDude's picture

simple and clear! good job!

SpaceDude
Activity Score 42
R U serious's picture

Where can I find the "Lap'nSnack"?

R U serious
Activity Score 418

Say my name, say my name...

raulbanderas's picture

i like it there is something different in here

raulbanderas
Activity Score 357
funky_frogii's picture
funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Miss_France's picture

Wonderfull Stuff
Génial, j'ai ri

Miss_France
Activity Score 32
V's picture

really nice

V
Activity Score 76
Marketing Manager
alexander_bickov's picture

Great idea

alexander_bickov
Activity Score 3281
raghavendra's picture

gee...it surprised me!

raghavendra
Activity Score 232
Copywriter
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