Agency Network: 
June 2011

Also From This Campaign 2


The Stride Marketers are known for employing a variety of unconventional tactics to get their chewers to do what they want, in this case to get them to upgrade to Stride¹s new gum: Stride 2.0. In this ad, the Marketers' efforts reach new heights of ridiculousness as the Stride CEO takes matters into his own hands. After a high-speed chase, the Marketer upgrades a chewer to Stride 2.0 using skateboarding skills that seem out of character until Shawn White is revealed as an outside consultant.

Sound: Sound Design & Mix: Mike Jansson, Andy Green / JWTwo

Film advertisement created by JWT, United States for Stride, within the category: Confectionery, Snacks.

Advertising Agency: JWT, NY, USA
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Tom Christmann
Creative Directors: Mason Hedgecoth
Art Director: Eric Deichl
Copywriter: Jeff St. Jean
Planners: Dick De Lange, Melissa Bailey-Wong
Director of Integrated Production: Clair Grupp
Director of Brand Production: Matt Anderson
Sr. Producer: Angela Buck
Account Executives: Christian Hughes, Lauren Hanin, Mona Munayyer, Greg Ahern
Project Manager: Elias Kakomanolis
Director: The Hoffman Brothers
Production Company: Harvest Films
Line Producer: Vincent Oster
Post-Production: The Mill
Post Producer: Rachel Stones
Lead Flame: Marcus Lundqvist
Editor: Chan Hatcher
Assistant: Justin Quagliata
Post Producer: Toni Lipari
Editing House: No6 Editorial
Music: JWTwo / Stock
Media Agency: MediaVest
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gadgets's picture

powerful. good acting. good execution.

Activity Score 1063
CuriousPencil's picture

Attitude all over its face, a very decent spot.

Activity Score 4225
kleenex's picture

I loved it....

Activity Score 58797
Web Designer/Developer
CuriousPencil's picture

Will it last though, as long as the goodwill that it steals from The Office....?

Activity Score 4225
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