Agency Network: 
Published/Aired: 
October 2021

Description

For the past 10 years, Publicis Conseil has been working with Stop VEO and the Fondation pour l'Enfance, and has made several campaigns that had a huge impact and led to the law to abolish ordinary educational violence, which was enacted on 11 July 2019. France then became the 56th state to ban ordinary educational violence. But, even today, and while scientific evidence of the medical and social repercussions of such violence is clear, educational violence are still sometimes considered legitimate by the French. This new campaign is a reminder of the law and helps to bring about violence-free behaviour towards our children.

Publicis Conseil has come up with a simple film that highlights the obvious: what if we respected the child as we respect the adult?

Film advertisement created by Publicis, France for Stop VEO, within the category: Public Interest, NGO.

Advertising Agency: Publicis Conseil, Paris, France
President overseeing creativity: Marco Venturelli
Creative Director: Fabrice Delacourt
Copywriter: Marc Rosier
Art Director: Jean-Marc Tramoni
Account manager: Anne Dauvé
TV Producer: Benjamin Auberdiac
Production: Iconoclast
Producer: Domitille Laurens
Director: Antoine de Bary
Photography Director: Victor Seguin
Production Director: Clemence Couten, Melanie Jackson
Head of Decoration: Ines Marty Monzon
Postproduction: Poster, Prodigious
Post producer: Yéléna dos Sentos, Sophie Garrel, Franck-Hervé Marc
Film Editor: Leo Gatelier
Sound Production: Prodigious
Sound Producer: Joel Tessonneau
Sound Engineer: Olivier Vehert
Sound designer: Emmanuel Rebaudengo, Nicolas Besse
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