Agency Network: 
Published/Aired: 
December 2021

Description

Stonewall, in partnership with Gay Times, has launched its first Christmas campaign, ‘Proud Mistletoe’ – a celebration of LGBTQ+ love that kisses goodbye to homophobic hate.

Inspired by the grim fact that homophobic hate crimes are up 30% in London to an alarming ten-year high, the agency hung the rainbow-coloured mistletoes in the types of public places where homophobic attacks often happen: in pubs, parks, residential streets, and takeaway shops. Couples from the community were then invited to kiss underneath them, as a way to reclaim their spaces.

Film advertisement created by Ogilvy, United Kingdom for Stonewall in partnership with Gay Times, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, London, United Kingdom
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