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Inside/Outside

Agency Network: 
Published/Aired: 
September 2011

Description

Film advertisement created by TBWA, Australia for Stihl, within the category: Electronics, Technology.

Advertising Agency: Whybin\TBWA\Tequila, Sydney, Australia
Executive Creative Directors: Matty Burton, Dave Bowman
Creative Director: Russ Tucker
Art Director: Hannes Ciatti
Copywriter: Dean Hamilton
Director: Hamish Rothwell
Music: Elliott Wheeler
Producer: Sam Long
DoP: Russell Boyd
Visual Effects: Fin Design
Agency Producers: Joanne Alach, Margot Ger
Editing Company: The Butchery
Editor: Peter Sciberras
Music Studio: Turning Studios
Music: Elliott Wheeler
Production Company: Goodoil Films
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Highest Rated

AdBuzzer's picture

If there's any sensible connection between the creative idea and Stihl's products, it is very well hidden.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

kleenex's picture

HUH!?!?!?!?!?

I am just no seeing this idea for that company at all.

kleenex
Activity Score 58633
Web Designer/Developer
sirvan's picture

This should've been a PSA. It's nice, but it doesn't work for the client.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

AdBuzzer's picture

If there's any sensible connection between the creative idea and Stihl's products, it is very well hidden.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

dbor's picture

Excellent movie, but stupid ad.

dbor
Activity Score 1455
Johnson.A's picture

whats going on.... incomplete work.

Johnson.A
Activity Score 43
Ryerson
akshaysrikar's picture

I would say, spot on. For a brand like Stihl, this is a great insight.

akshaysrikar
Activity Score 420
India
Baelin's picture

I like that it gets you thinking. But is the take home message: 'Stop playing games. Go outside and do yard work'?

Baelin
Activity Score 273
Copywriter
Temple's picture

I dont see where you see the great insight in this.

Temple
Activity Score 11341
Creative Director
Troll's picture

Cool idea. Doesn't fit the client in its current form. Could have been better if the scenarios were more relevant to the products.

Troll
Activity Score 677
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

berczelly's picture

I totally agree!

berczelly
Activity Score 28
berczelly's picture

It's amazing, BUT for a Stihl Ad? Lol.

berczelly
Activity Score 28
Hadrons's picture

Great concept. I like it.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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