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Agency Network: 
Published/Aired: 
October 2008

Description

LeBron James does his best rendition of a Kid N’ Play dance, and refers his buddy to his State Farm agent.

Film advertisement created by Translation, United States for State Farm, within the category: Finance.

Advertising Agency: Translation, USA
Chief Creative Officer / Founder: Steve Stoute
Creative Director: Michael Godshall
Copywriter: Joe Ventura
Account Director: Kenneth Pang
Agency Producer: Marlene Winder
Production Company: Harvest
Director: Baker Smith
Director of Photography: Bill Pope
Editorial Company: Beast
Sound Design / Music: Amber Music
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Klidesign's picture

Is there a concept in this?!
Other than the obvious cheap one, I mean...

Advertising today:
Poor on ideas, big on budget.

Klidesign
Activity Score 209
Graphic Designer
Guest's picture

what is that?

Guest
mikeelrapido's picture

I don't get it.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Prof's picture

this is as american as advertising gets. they confuse concept with "cash&gags". so sad

Prof
Activity Score 1449
Copywriter |

Quite really.

Sydney based jake's picture

Hey Lebron, here is 20 million dollars, now don't say much and dance around at the end.
if you like Lebron (who doesn't) you like state farm. good old american advertising.

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
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