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Holiday Rehearsal

Agency Network: 
Published/Aired: 
December 2011

Description

Film advertisement created by McCann, Canada for Staples, within the category: Office Equipment.

Advertising Agency: MacLaren McCann Toronto, Canada
Creative Director: Sean Davison
Group Creative Director: Gary Lennox
Art Director: Sean Davison
Copywriter: Gary Lennox
Account Team: Ryan Timms, Sarah Lostracco, Kiara Wilson
Production Co: Steam Films
Director: Benji Weinstein
Cinematography: Brendan Steacy
Exec. Producer: Tasha Litt
Producer: Andrew Graham
Post House: School Editing
Editor: Brian Wells
Music Co: Pirate
Colour Correct: Notch
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Highest Rated

Sarah80's picture

Very basic. no comment

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
simonds08's picture

perfect

simonds08
Activity Score 598
andylefty's picture

I like the whole set-up. It's beautifully filmed and the music is nice.

When the line is delivered you find yourself going, erm no, not really wanting a gift from Staples.

I'm in London. As far as I know its a stationery store.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

Made me laugh, I couldn't understand why those people have so much excitement over a staple... for heaven sake how tech can it get... (well we don't have staples in Israel - yet)

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

whatjulesate's picture

GRACE LEE was the agency producer...and she kicks ass!

whatjulesate
Activity Score 69
Administrative at MacLaren McCann
copycopycopy's picture

Nice!

copycopycopy
Activity Score 148
Copywriter
Temple's picture

Very decent for a holiday ad.

Temple
Activity Score 11341
Creative Director
Scrapenbaker's picture

Somehow like it, but why should you do a rehearsal, if the gifts from Staples are that great? Emotions should come out automatically...

Scrapenbaker
Activity Score 404
Art Director
jackblack's picture

Nice. Although I think it would have been better without the slo-mo.

jackblack
Activity Score 2362
Art Director
kleenex's picture

lumps of coal for all the people in the ad, just not feeling it.

kleenex
Activity Score 58721
Web Designer/Developer
Lazarus's picture

Like it. Don't love it though. Good for Staples.

Lazarus
Activity Score 1536
Creative Director
Mytwocents's picture

Decent idea. Beautifully shot. terrible copy and announcer.
Some of the acting are too over the top. Didn't need that exaggeration.

Mytwocents
Activity Score 285
Copywriter
Sarah80's picture

Very basic. no comment

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
fotdot's picture

Can they not buy? Why practice?

fotdot
Activity Score 673
Creative Director
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