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Long run

Campaign
Agency Network: 
Published/Aired: 
May 2010

Also From This Campaign 3

Description

Film advertisement created by TBWA, Singapore for Standard Chartered, within the category: Finance.

Advertising Agency: TBWA\Singapore
Creative at Large: John Merrifield


Creative: KC Chong

, Reggie Ocampo, Eddie Azadi, James Holman


Executive Producer: Haydn Evans


Agency Producer: Shareen Thumboo


Group Account Director: Jane Sandral


Account Director: Carol Tham


Media agency: OMD


Production company: Passion Pictures Malaysia


Director: Stefan Sagmeister


Director of Photography: James Cowley


Editorial: Marshall Raj


Post Production: Damon Duncan


Composers: Nicolas Van Vandooren / The Sound Cell
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art.vs.commerce's picture

The illustrative version is so much stronger. This feels way to familiar.

art.vs.commerce
Activity Score 566
Art Director
alexander_bickov's picture

Cool direction

alexander_bickov
Activity Score 3281
Guest's picture

I hate it, it rings phoney and condescending. I am much more comfortable with a bank that actually focuses on making money and services their clients to that end. I pity the poor shareholders of a bank that sees it's role as saving the world rather than providing them a return on their investment

Guest
Guest's picture

I knew someone familiar was behind it.
The typo treatment are unmistakeably his.
Mr. Sagmeister. Bravo on art directing.
Hell with message!

Guest
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