Also From This Campaign 3
Description
Film advertisement created by TBWA, Singapore for Standard Chartered, within the category: Finance.
Advertising Agency: TBWA\Singapore
Creative at Large: John Merrifield
Creative: KC Chong , Reggie Ocampo, Eddie Azadi, James Holman
Executive Producer: Haydn Evans
Agency Producer: Shareen Thumboo
Group Account Director: Jane Sandral
Account Director: Carol Tham
Media agency: OMD
Production company: Passion Pictures Malaysia
Director: Stefan Sagmeister
Director of Photography: James Cowley
Editorial: Marshall Raj
Post Production: Damon Duncan
Composers: Nicolas Van Vandooren / The Sound Cell
Creative at Large: John Merrifield
Creative: KC Chong , Reggie Ocampo, Eddie Azadi, James Holman
Executive Producer: Haydn Evans
Agency Producer: Shareen Thumboo
Group Account Director: Jane Sandral
Account Director: Carol Tham
Media agency: OMD
Production company: Passion Pictures Malaysia
Director: Stefan Sagmeister
Director of Photography: James Cowley
Editorial: Marshall Raj
Post Production: Damon Duncan
Composers: Nicolas Van Vandooren / The Sound Cell
May 17, 2010 - 1:51art.vs.commerce
The illustrative version is so much stronger. This feels way to familiar.
Art Director
May 24, 2010 - 8:26Guest
I hate it, it rings phoney and condescending. I am much more comfortable with a bank that actually focuses on making money and services their clients to that end. I pity the poor shareholders of a bank that sees it's role as saving the world rather than providing them a return on their investment
Sep 15, 2010 - 10:28Guest
I knew someone familiar was behind it.
The typo treatment are unmistakeably his.
Mr. Sagmeister. Bravo on art directing.
Hell with message!
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