Almost Didn’t Make It – Final Exams

Agency Network: 
November 2018


In the Company of Huskies has launched an emotional new campaign with Ireland’s biggest charity St. Vincent de Paul (SVP). Called ‘Save someone from a life of poverty” it juxtaposes the saddening reality of the long-term effects of poverty on young people’s lives and the positive impact made possible through donations.

In this film, viewers see an exam hall full of students, but with one empty desk. In a sombre tone, the narrator tells us that the student’s mother had her work hours cut. The boy had to miss a crucial exam just to keep food on the table. The exam has begun and there’s little hope of him making it. In an emotional turn, the door opens, he arrives and is able to sit the test. Through donations made to the charity, he is saved from a life of poverty.

In the Company of Huskies continues its partnership with SVP having created the multi-award-winning platform ‘A yes can last a lifetime’ for the charity in 2015. The campaign had a significant impact in Ireland.

Film advertisement created by Huskies, Ireland for St. Vincent de Paul, within the category: Public Interest, NGO.

Advertising Agency: Huskies, Dublin, Ireland
Creative Director / Art Director / Copywriter: Damian Hanley
Director: James Fitzgerald
Production Company: Antidote Films / Dublin
Agency Producer: Laura Cronin
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