Agency Network: 
Published/Aired: 
October 2017

Description

We were tasked with raising awareness of St. Louis Children’s Hospital’s new oncology wing known as Siteman Kids. When child cancer patients complete their chemotherapy treatments the hospital celebrates by having the patient ring a golden bell in the hospital. This ritual is something the kids and families look forward to as it means the child’s cancer is in remission and on the road to beating cancer.

To promote the fact another child has beaten cancer, we created a 12-foot replica of the bell cancer survivors ring in the hospital and placed it on a prominent billboard in downtown St. Louis. When a child rings the bell in the hospital, nurses simultaneously ring the billboard bell through an app on their phone. Speakers on the billboard amplify the sound of the ringing of the bell so passers-by can hear it far and wide. Approximately 5-10 kids ring the bell every month.

Film advertisement created by JWT, United States for St. Louis Children's Hospital, within the category: Health.

Advertising Agency: J. Walter Thompson Canada, Toronto, Canada, J. Walter Thompson Chicago, Chicago, USA
Chief Creative Officers: Ryan Spelliscy, Josh Budd, David Federico
VP, Creative Directors: Ari Elkouby, Matt Syberg-Olsen / JWT Toronto
Creative Director: Mike Beamer / JWT Chicago
Studio Artist: Noel Margonza / JWT Chicago
Director of Sales and Marketing / Imagine It 3D: Bruce Playfoot / Pirate Audio
Associate Head of Broadcast: Jennifer Cotton / JWT Toronto
Chief Strategy Officer: Dean Foerter / JWT Toronto
Senior Partner Group Management Director: Erin Clark / JWT Chicago
Account Supervisor: Laura Doede / JWT Chicago
3D Artist: Steve McArdle
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Highest Rated

ozzyfive's picture

I wonder if the huge bell rings when a child looses against cancer, would it be more powerful?

ozzyfive
Activity Score 26
ozzyfive's picture

I wonder if the huge bell rings when a child looses against cancer, would it be more powerful?

ozzyfive
Activity Score 26
kleenex's picture

Well ozzyfive you do bring up a good point. I do not think it would be more powerful.

kleenex
Activity Score 58777
Web Designer/Developer
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