Art

Campaign
Agency Network: 
Published/Aired: 
January 2010

Also From This Campaign 3

Description

Telecine Company 3

Film advertisement created by BBH, United States for Sprite, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBH New York, USA
Chief Creative Officer: Kevin Roddy
Creative Directors: Matt Ian, Amee Shah
Art Director: Josh Rosen
Copywriter: Mark Svartz
Art Poetry: by T. Miller
All Star Poetry: by Jon Beavers
Head of Broadcast: Lisa Setten
Producer: Orlee Tatarka
Production Company: Pretty Bird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Editorial Company: Cut & Run
Editor: Steve Gandolfi
Audio: Sound Lounge
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shahidali's picture

goes with the NBA but not with probably what the brand sprite stands for. the tone sounds like a nike one.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

sirvan's picture

Gah

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

CurryJ's picture

What's interesting to note is that Sprite has always positioned itself as a no nonsense, 'Thirst is everything, image is nothing' brand. However, here they seem to moving away from it all of a sudden.

Like shahidali says, probably not what Sprite stands for.

CurryJ
Activity Score 951
Copywriter |

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I think; therefore I am

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