We Are Undefeatable

Agency Network: 
Published/Aired: 
July 2021

Description

We Are Undefeatable is the campaign led by a collaboration of 16 leading health and social care charities, along with national lottery funding and expertise from Sport England, to support and inspire some of the 43% of people in England who live with a health condition to be active in a way that works for them.

The second instalment captures the myriad of little ways that people with long term conditions get active (no matter how little) and the vital role that friends, families and carers can play. The campaign captures a variety of intimate moments in the lives of our audience. Ranging from the bravery to exercise in water following a mastectomy to overcoming the barriers of Parkinson's to play football; we show how they manage their condition through activity.

Film advertisement created by FCB, United Kingdom for Sport England, within the category: Public Interest, NGO.

Advertising Agency: FCB Inferno, UK
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