FCB Inferno’s uplifting campaign returns to screens with new tools to help many of the 43% of people in England who are living with a health condition to be active.
We Are Undefeatable is the campaign led by a collaboration of 15 leading health and social care charities, along with national lottery funding and expertise from Sport England, to support and inspire some of the 43% of people in England who live with a health condition to be active in a way that work for them.
Film advertisement created by FCB, United Kingdom for Sport England, within the categories: Public Interest, NGO, Sports.
Chief Creative Office and Creative Partner: Al Young
Executive Vice President: Sharon Jiggins
Creative Directors: Nicole Chen, Sarah Lefkowith
Account Director: Lucy Turner
Senior Account Manager: Lara Ashman
Strategy Director: Tom Lindo
Strategist: Imogen Armstrong
Designer: Max Fox
Broadcast Producer: Hanna Davis
Broadcast and Content Business Affairs: Caio Silva
Head of Creative Production: Mike Jenkins
Director: Alvaro Ramirez
Editors: Nick Ward, Jude Moore, Mori Thomson
Digital Production Agency: Bitbot Studios
Head of Brand & Content Strategy: Kathi Hall
Senior Brand Marketing Manager: Madeleine Harvey
Brand Marketing Manager: Charlotte Cummings
Social Media Manager: Laura Herbert
Leaflet Designer: Sundeep Bhui