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Mother's Day

Agency Network: 
Published/Aired: 
May 2013

Part of Collection

Description

This Mother’s Day and Father’s Day, Sport Chek wanted to say thank you to the dedicated parents behind every athlete. Two television ads, running before each occasion, features Canadian Olympic hockey player Meaghan Mikkelson and her parents, Bill and Betsy Mikkelson. The TV spots will be backed up by a print, online and POS campaign.

Film advertisement created by Sid Lee, Canada for Sport Chek, within the category: Retail Services.

Advertising Agency: Sid Lee, Canada
Production Company: Jimmy Lee / Blink ProductionsUK / OPC
Post production: Relish & 567/vfx
Audio: Apollo Studios
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Highest Rated

jackblack's picture

Okay. Not bad.

jackblack
Activity Score 2363
Art Director
adri10288's picture

Very nice spot guys.

adri10288
Activity Score 337
Copywriter at Zebra Studios
certaintly's picture

ugh, this approach is becoming so cliche. also, horrible voiceover

certaintly
Activity Score 3988
jackblack's picture

Okay. Not bad.

jackblack
Activity Score 2363
Art Director
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