Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else. Spouses, commitments and those less worthy have often been fodder for blokey heroes who earn their beer through some feat of strength, cunning, comedy or a combination of the three.
The decision to get away from those well-worn tropes provided an opportunity for Speight's, which has launched a new brand campaign headlined by an unexpectedly heartwarming spot titled 'The Dance' created by DDB New Zealand.
A two-minute epic follows the story of two workmates who seem to be teaching each other to dance. We meet their wider group of mates, who stay after work to offer unsought critique. Mastering dancing quickly becomes their group project, and they approach it with the same laconic attitude you'd expect at Thursday night training for the 3rd-division social footy team.
Film advertisement created by DDB, New Zealand for Speight's, within the category: Alcoholic Drinks.
Production Company: The Sweet Shop, 3and7
Sound Design: Franklin Road
Director: Steve Ayson
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Rory McKechnie
Senior Art Director: Zac Lancaster
Agency Producer: Samantha Royal
DOP: Lachlan Milne
Editor: Simon Price
Production Company Producer: Larissa Tiffin
Sound Designer: Shane Taipari