Speed Donating

Agency Network: 
November 2017


Encouraging people to become an organ donor comes with challenges. Being reminded of death, ‘tempting fate’ or just wanting to avoid the conversation can create significant barriers. Many report being in favor of organ donation, but fail to register. Approximately 86,000 people across Europe are waiting for a life-saving transplant, of which 16 will die today while they wait. We took on this issue with urgency and poignancy in “Speed Donating”. Speed Donating’s comedic set up and the heightened reality of the ending is what makes it unique and thought provoking. Whilst the speed daters criticize one other, the transplant patient provides authenticity and a powerful change in tone. The patient’s emotional message directed to the audience emphasizes their life-threatening need for a match. It compels the audience to become a donor, which takes just minutes – less time than it takes to speed date.

Advertising Agency: Havas Lynx, Manchester, UK
Chief Creative Officer: Tom Richards
Senior Creative: Neha Banati
Copywriter: Alicia Dews
Director: Jamie Delaney
Production: RSA Films
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