Besides creating awareness for Special Olympics and the need they have for volunteers there were two goals in this campaign… First, make it clear to people that it is not a “task” or a “burden” to be a volunteer during a Special Olympics but it is an amazing experience. And secondly, prove that a volunteer is also a huge gift for the athletes as well.
Because it helps them to participate in their favorite sports. That’s why we teamed up with BONGO (Smartbox Group Company), market leader in Belgium in the gift/experience box market. And turned the act of volunteering into an actual gift box! Ideal for this year’s end of year!
The campaign immediately went viral, and got picked up by tons of influencers. After 2 days, even the Belgian Prime Minister got involved and called upon the nation to participate in this campaign.
Film advertisement created by Done by Friday, Belgium for Special Olympics, within the category: Public Interest, NGO.
Creative Director / Copywriter: Kenny Timmermans
Creative Director / Video Director: Dirk Domen
Strategic Director: Sven Boelpaep
Copywriter: Wim Demyttenaere
DOP: Piet Deyaert
Production: At It Again
Editor: Tom Brillouet
Music: Tom Brillouet, Patrick Giets, Stef Caers / Studio Helsinki