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The Not-Sure Song

Agency Network: 
Published/Aired: 
January 2018

Description

Struggling with significant financial decisions is a tough and well-known issue for virtually everybody. Head says NO, gut thinks SURE. Talking to Sparkasse, Germany’s biggest bank, before taking out a loan, can help resolve these internal conflicts. Based on the insight that people often aren’t sure if they can afford a loan for large purchases or not, the public bank’s lead agency, Jung von Matt/SPREE, created an engaging music video: the NOT-SURE song. It lists various relatable reasons for taking out a loan – then rejects them with its NOT-SURE wit. In the end, all decisions lead to the savings bank.

Film advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Executive Director: Till Eckel
Creative Directors: Johannes Hicks, Frances Rohde, Ludwig Berndl
Art Director: Benjamin Mohr
Director: Bernd Faass
Agency Producer: Julia Cramer
Producer: Element E
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kleenex's picture

A waste of money for sure.

kleenex
Activity Score 58797
Web Designer/Developer
thecreature's picture

Just awesome!!!

thecreature
Activity Score 95
Creative Director at Prague
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