Struggling with significant financial decisions is a tough and well-known issue for virtually everybody. Head says NO, gut thinks SURE. Talking to Sparkasse, Germany’s biggest bank, before taking out a loan, can help resolve these internal conflicts. Based on the insight that people often aren’t sure if they can afford a loan for large purchases or not, the public bank’s lead agency, Jung von Matt/SPREE, created an engaging music video: the NOT-SURE song. It lists various relatable reasons for taking out a loan – then rejects them with its NOT-SURE wit. In the end, all decisions lead to the savings bank.
Film advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.