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Campaign
Agency Network: 
Published/Aired: 
May 2008

Also From This Campaign 2

Description

Film advertisement created by RPA, United States for SoyJoy, within the category: Confectionery, Snacks.

Advertising Agency: RPA, Santa Monica, USA
Creative Director: Mark Erwin
Art Director: Kelly Beck
Copywriter: Kathy Hepinstall
Illustrator: Roman Klonek
Music Company: Elias Arts
Sound Design Company: Stimmung
Animation Company: Laika House
Animation Director: Aaron Sorenson
Animation Executive Producer: Jan Johnson
Sound Mix Company: Eleven Sound
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Highest Rated

Prof's picture

you woman...

Prof
Activity Score 1449
Copywriter |

Quite really.

Prof's picture

Firstly, she walks like the chick in Dexter's Lab.

Second, this has the worst voiceover ever and the "Mmmm" at the end is just plain 50s propaganda.

Prof
Activity Score 1449
Copywriter |

Quite really.

desailly's picture

"Fortified with optimism"?

Sounds like the sort of line you'd get at the end of a Japanese whisky ad featuring Brad Pitt.

desailly
Activity Score 470
Copywriter
Wordnerd's picture

cute illustration, horrible message. 'soyjoy increases sponaneity'? oh boy...

Wordnerd
Activity Score 6692
Copywriter
monicamexico's picture

Blech.

monicamexico
Activity Score 830
NatalieM's picture

Cute. The voiceover needs some work, but it's fun, vibrant. Of course, I wouldn't take the claims to heart, but I like it nonetheless.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Prof's picture

you woman...

Prof
Activity Score 1449
Copywriter |

Quite really.

elMarto's picture

This is running already

elMarto
Activity Score 23
Copywriter
Blueprint's picture

HA!! Love these commercials! They're 10/10! Great work to the animator/illustrator! YOu definately deserve a raise!

Blueprint
Activity Score 94
pranjali's picture

good animation..

pranjali
Activity Score 33
tbwa
MaryPat's picture

Who is the voiceover on the ad?

MaryPat
VioletYoshi's picture

I think the SoyJoy ads are really cute!

VioletYoshi
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