Advertisement

Battle of the Beans

Agency Network: 
Published/Aired: 
January 2009

Description

Film advertisement created by RPA, United States for SoyJoy, within the category: Confectionery, Snacks.

Advertising Agency: RPA, Santa Monica, USA
Creative Director: Mark Erwin
Art Director: Brian Farkas
Copywriter: Lauren Smith
Agency Producer: Monika Prince
Production Co: Brand New School
Executive Producer: Jennifer Sofio
Line Producer: David Wolfson
Director: Jens Gehlhaar, Ben Go
DP: Walter Lindenlaub
Editorial Company: Brand New School
Editor: Erik Barnes
Music Company: Human Music
Sound Design Company: Human Music
Animation Company: Brand New School
Post Supervisor: Darren Jaffe
Sound Mix Company: Margarita Mix
Sound Mixer: Nathan Dubin
Telecine Company: Moving Picture Company
Colorist: Mark Geffen
Principal Performer: Sarah McMaster
Log in or register to post comments

Highest Rated

Guest's picture

Cool animation! It's like a lost scene from Braveheart. Great way to promote soy energy over sugar. Kudos.

Guest
Guest's picture

voiceover is boring as hell.

Guest
Guest's picture

These green beans look really boring and the normal ones look so much fun and cool. I don’t think they got this right. I don’t really eat sweets and this ad rally makes me want to eat the colourful ones hands down. Does not seem like a good idea, or just the way its done?

http://www.stillad.com

Guest
NatalieM's picture

It's pretty cute. As someone who already eats with "healthy" in mind, I'd try SoyJoy. For someone who is eating the jelly beans, this may not convince them.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

cute and stupid.

Guest
Guest's picture

Cool animation! It's like a lost scene from Braveheart. Great way to promote soy energy over sugar. Kudos.

Guest
Guest's picture

Haha! This made me want a soyjoy and I doubt I'm the target. Sweet animation.

Guest
Guest's picture

So cute!! And delicious :) Can I eat both?

Guest
Guest's picture

So cute! And it looks delicious. Those are the most adorable soy beans I have ever seen. Never had Soy Job before, but will definitely pick one up. :)

Guest
Guest's picture

Love this! It's a new spin on healthy eating. The battle scene is very cute and funny. Good job. I want a SoyJoy now.

Guest
Guest's picture

Clever! This is a huge improvement over the old Soy Joy commercials. Energy + Nutrition = a great selling point.

Guest
Wordnerd's picture

5x 10 points. don't you have any shame?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

The bite and smile at the end is hilarious. And I don't mean in a good way. Totally tacked on.

Guest
Guest's picture

I think the bite at the end is CG. Thoughts?

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now