Breast cancer. It’s a scary thought, right? Especially when 1 out of 8 women are diagnosed with it. Breast cancer is more likely to be successfully treated if detected early, so, we created a campaign which raised awareness about this fact, and educated women on how to perform checks on themselves. But most importantly, we made it simple and relatable by using food as an analogy, and took it into a less intimidating environment that made it a lot less fearful...the kitchen.
Film advertisement created by Boomtown, South Africa for Sovereign Foods, within the categories: Food, Public Interest, NGO.
Creative Director: Hilton Mashonga
Art Director: Meagan-Ann Viljoen
Copywriter: Wessel Stoltz
Copywriter: Meagan-Ann Viljoen
Copywriter: Michael Coetzer
Typographer: Jesse Sharkie
Typographer: Meagan-Ann Viljoen
Videographer: Jean Du Toit
Videographer: Chris Allen
Production Manager: Tanya Phillipson
Account Director: Anina Pienaar