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Agency Network: 
Published/Aired: 
June 2013

Description

The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. In "Beach", we are captivated by a man who owns his self-comfortableness so completely as he walks casually down the beach. This guy is owning it.

Film advertisement created by Wieden + Kennedy, United States for Southern Comfort, within the category: Alcoholic Drinks.

Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Directors / Creative Directors: Ian Reichenthal, Scott Vitrone
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Agency Producers: Lora Schulson, Alison Hill
Account Supervisor: Karla Stewart
Producer: Holly Vega
Director: Tim Godsall
Editor: Gavin Cutler
Post Production: Sasha Hirschfeld
Music: Odetta / Hit Or Miss
Planners: Stuart Smith, Marshall Ball, Ben Alter
Director Of Photography: Edu Grau
Editing Company: Mackenzie Cutler
Director of Business Affairs: Sara Jagielski
Managing Director: Shawn Lacy
Line Producer: Rick Jarjoura
Director of Photography: Edu Grau
Editorial Assistant: Ryan Steele
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Highest Rated

CommandZ's picture

Well if it's any consolation what you wrote was damn funny. Well done mate!

CommandZ
Activity Score 2515
Creative Director
kleenex's picture

ehhh nothing special.

kleenex
Activity Score 58742
Web Designer/Developer
certaintly's picture

wow. i love it.
instant classic.
speaks perfectly to the target.
so simple, great tone, great feel, great vibe.

certaintly
Activity Score 3988
talkingisfree's picture

This was the best film of the year, for me.

talkingisfree
Activity Score 2712
Art Director
CrackerJackFlash's picture

smooth delivery

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

CommandZ's picture

Just the right amount of cheese tone. Other than the glaring continuity problem at :36 this is priceless.

CommandZ
Activity Score 2515
Creative Director
certaintly's picture

are you referring to his macho, yet subtle swag lean when the attractive girl passed by?

cus that was intended:
a southern comfort man doesnt gawk at or rubberneck you as you pass by.
he doesnt sit open-mouthed, salivating like a desperate dog
he doesnt whistle or jeer
he doesnt break his stride
he tilts his shoulder as he saunters along.

certaintly
Activity Score 3988
CommandZ's picture

No I meant where you don't see the girl and her friends in the reverse angle shot that follows that.

CommandZ
Activity Score 2515
Creative Director
certaintly's picture

oh. haha i wrote all that for nothing.

and wow, i cant believe i didnt notice that (even after you said it).

certaintly
Activity Score 3988
CommandZ's picture

Well if it's any consolation what you wrote was damn funny. Well done mate!

CommandZ
Activity Score 2515
Creative Director
certaintly's picture

thx : ]

certaintly
Activity Score 3988
ewargod's picture

You must be the planner.

ewargod
Activity Score 27
Creative Director at Clandestine |

Always outnumbered. Never outgunned.

certaintly's picture

lol, im just a student

certaintly
Activity Score 3988
ArtVader's picture

That Swag lean did it for me. Love it!

ArtVader
Activity Score 37
morse's picture

Not quite sure what's going on here...

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

aurescu's picture

great ad
great copywriting
focused directly on feeling, product, target.

aurescu
Activity Score 8
Copywriter
umbcisk's picture

cool one, love it!

umbcisk
Activity Score 54
Graphic Designer at Malta
Spoonfeederxxx11's picture

Ok...
A Cannes?
That was rubbish...
I get the target audience thing and I get the attitude, but where is the idea...
The execution is the only thing that carries this commercial, that's all...
Do me a print advert and an online platform and re-enter it into Cannes and let see what the judges say then?
Rubbish!!!

Spoonfeederxxx11
Activity Score 184
Copywriter
zildo's picture

nice

zildo
Activity Score 122
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