What is Beauty?

Agency Network: 
May 2016


Shot by SamuelChristoher of Hungry Man in London for Y&R Asia, this new spot for Sony Full 1080 High Definition examines the question: "what is ugly and what is beautiful?"

Film advertisement created by Y&R, Singapore for Sony, within the category: Electronics, Technology.

Advertising Agency: Y&R Singapore
Creative Director: Rowan Chanen
Art Director: Kirsten Ackland
Copywriter: Rowan Chanen/Edward Ong
Editor: Joel Miller/Cut+Run London
Agency Producer: Kim Lim
Producer: Matt Jones
Director: SamuelChristoher
Prod Co.: Hungry Man
Music: Peter Millward/Drum Hong Kong
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iT-iS-i's picture


He who dominates often has no real friends...

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

whicked's picture

wow wow wow...helluva beaut... did the idea came about when they were thinking about "high 'definition'"? But it's the kinda TVC that only captures you for only that once. But for a 60-sec spot, it's great for a cinema, instead of that bloody pepsi max commercial. The length is its only down point.

Activity Score 6

For pot, peace and love

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