Script to screen

Agency Network: 
Published/Aired: 
November 2014

Description

Film advertisement created by Wieden + Kennedy, United States for Sony, within the category: Electronics, Technology.

Advertising Agency: W+K Portland, USA
Creative Directors: Chris Groom, Stuart Brown
Copywriters: Derek Szynal
Art Director: Devin Gillespie
Producer: Jessica Staples
Social Strategy: Josie Goldberg
Strategic Planning: Anibal Casso
Media / Comms Planning: Kelly Muller
Account Team: Trish Adams, Diana Gonzalez, Marcelina Ward
Business Affairs: Cindy Lewellen, Karen Murillo
Project Management: Shannon Hutchinson
Executive Creative Directors: Joe Staples, Mark Fitzloff
Head of Production: Ben Grylewicz
Production Company: Anonymous Content/Somesuch
Director: Daniel Wolfe
Executive Producers: Jeff Baron, Tim Nash
Line Producer: Caroline Pham
Director of Photography: Robbie Ryan
Editorial Company: Cosmo Street / Trim Editing
Editor: Tom Lindsay
Executive Post Producer: Jaclyn Paris
Post Producer: Marie Mangahas
VFX Company: The Mill
Executive VFX Producer: Sue Troyan
VFX Producer: Kait Boehm
Lead Flame Artist: Billy Higgins
Flame Assists: Steve Cokonis, Anthony Petitti
Smoke Artist: Scott Johnson
Motion Graphics: Greg Park, Clare Carrellas
Music Company: Walker
Song: “Central Services/The Office”
Executive Producer: Sara Matarazzo
Sound Design Company: Barking Owl
Sound Designer: Michael Anastasi
Executive Producer: Kelly Bayett
Mix Company: Lime Studios
Mixer: Rohan Young
Producer: Susie Boyajan
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Highest Rated

Temple's picture

i'm sorry for W+K. This is most probably the best they could do with the client's "insight": show the world the range of Sony - as if we cared.

Temple
Activity Score 11341
Creative Director
halaby87's picture

It's more like " Sony. We own everything "

halaby87
Activity Score 10402
@minas_mars's picture

10 seconds into the ad and I knew it was for Sony.

I quite like it though but I feel the credit list is just a tad long.

@minas_mars
Activity Score 1780
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

not bad, but the Sony TV division is hurting.

kleenex
Activity Score 57895
Web Designer/Developer
Temple's picture

i'm sorry for W+K. This is most probably the best they could do with the client's "insight": show the world the range of Sony - as if we cared.

Temple
Activity Score 11341
Creative Director
Rob71's picture

Most probably this was edited on an Mac.

Rob71
Activity Score 419
Liviu's picture

no matter, they drop the Vaio Notebook business few months ago...

Liviu
Activity Score 4401
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