Petals volcano
Description
Colourful TV ad set to take your breath away as three tonnes of petals erupt from a Costa Rican volcano.
Advertising Agency: McCann, London, UK
Executive Creative Directors: Rob Doubal, Laurence Thomson
Copywriter: Arman Naji
Account Handlers: Pip Shepherd, Sam Khaneka
Agency Producers: Paula Mackersey, Anita Osborne, Charlie Macpherson
Director: Jaron Albertin
Production Company: Smuggler
Producer: Nick Fewtrell
Music Supervisor: Carl Rapp
Post Production: Framestore
Sound Design: Craft
Media Planning: Mediacom
Film advertisement created by McCann, United Kingdom for Sony, within the category: Electronics, Technology.
Edit House: Trim
Music Title & Artist: ‘Berlin’ by RY X
Watch the making of video: http://adsoftheworld.com/blog/making_of_the_petal_volcano_sony_bravia_...
Hm. I am amazed by the idea but i really don't think the execution and result looks very beautiful. Rather.. dirty and messy. And the marvellous nature of Costa Rica seems kind of gray. I guess this is all meant to be dirty and messy and grayish, but i don't get why.
Forgive the spelling, am swedish..
"You remember the rubber balls? We want exactly that again. But somehow different."
this is next step of the same campaign so no wonder they tried to invent new way of color explode.
I am amazed by the concept itself. Volcano blowing the flowers is like a poem.
But agree that it's not that colourish as it should be.
Still like it very very much.
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