Petals volcano

Agency Network: 
November 2013


Colourful TV ad set to take your breath away as three tonnes of petals erupt from a Costa Rican volcano.

Advertising Agency: McCann, London, UK
Executive Creative Directors: Rob Doubal, Laurence Thomson
Copywriter: Arman Naji

Account Handlers:  Pip Shepherd, Sam Khaneka
Agency Producers: Paula Mackersey, Anita Osborne, Charlie Macpherson
Director: Jaron Albertin
Production Company: Smuggler

Producer: Nick Fewtrell

Music Supervisor: Carl Rapp
Post Production: Framestore
Sound Design: Craft 
Media Planning: Mediacom

Film advertisement created by McCann, United Kingdom for Sony, within the category: Electronics, Technology.

Art Directors: Arman Naji, Michael Thomason, Javier Gomez
Edit House: Trim
Music Title & Artist: ‘Berlin’ by RY X
Log in or register to post comments

Highest Rated

jimungimm's picture

Balls is still better.

Activity Score 60
Web Designer/Developer
ivan's picture
Activity Score 12
Creative Director at Ads of the World
linneagudmundson's picture

Hm. I am amazed by the idea but i really don't think the execution and result looks very beautiful. Rather.. dirty and messy. And the marvellous nature of Costa Rica seems kind of gray. I guess this is all meant to be dirty and messy and grayish, but i don't get why.

Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

Wordnerd's picture

"You remember the rubber balls? We want exactly that again. But somehow different."

Activity Score 6692
faissalo's picture

nail on head

Activity Score 728
Art Director |

Nice init

Temple's picture

Amazing. Excellent music as well.

Activity Score 11341
Creative Director
fauxjebus's picture

Balls is still better. Good try though.

Activity Score 501
Art Director at Trigger
jimungimm's picture

Balls is still better.

Activity Score 60
Web Designer/Developer
miko1aj's picture

this is next step of the same campaign so no wonder they tried to invent new way of color explode.
I am amazed by the concept itself. Volcano blowing the flowers is like a poem.
But agree that it's not that colourish as it should be.
Still like it very very much.

Activity Score 3086
faissalo's picture

Balls 2. Dark sequels are never as good.

Activity Score 728
Art Director |

Nice init

Featured Content

Latest Collections