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Make.Believe

Campaign
Agency Network: 
Published/Aired: 
January 2010

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Description

The initiative includes a 90 second heavy FX film running in cinemas nation-wide in the USA. The epic-style, humanistic film shows a boy taking a journey through four Sony worlds (electronics, music, film and games) by pushing buttons. The boy falls into a Sony electronics lab, lands in the movie 2012, must dodge racing cars in Sony Playstation’s MotorStorm Pacific Rift game, then ends up on stage with Sony’s new up-and-coming band Hey Monday. The boy represents childlike wonder and the belief in yourself that you can make imagination real. The film was directed by award-winning Director Noam Murro, whose body of work represents the epic nature that was achieved in the film. Animal Logic handled visual effects creation.

Copywriter for brand line “make.believe”: Lee Hemstock, Dario Nucci

Film advertisement created by 180LA, United States for Sony, within the category: Electronics, Technology.

Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative directors: Gavin Milner, Grant Holland
Executive Producer / Managing Partner: Peter Cline
Senior Producer: Tony Stearns
Account Director: Katrin Tenhaaf
Account Executive: Jacob Gentry
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Highest Rated

cef's picture

its nice one.

cef
Activity Score 547
Copywriter
alejulimaty's picture

lo mejor fue la locucion

alejulimaty
Activity Score 842
brother buenos aires
morse's picture

The gate has been done before by other tech companies, but this is still very nice.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

quokkies's picture

To me it is good and excited

quokkies
Activity Score 251
Leo Burnett Viet Nam
Ad_Man's picture

Maybe it's something about language. But... why the "dot" thing? I don't get it.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
shrenikster's picture

good job!!!!!

shrenikster
Activity Score 40
Art Director at saints and warriors
tirthomitro's picture

kewl

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Marlus Lau's picture

hey, very nice!!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
funky_frogii's picture

good graphics.

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

kamilwoojcik's picture

Great ad! Really catchy.

kamilwoojcik
Activity Score 139
WSZMiJO, Katowice, Poland
silvi's picture

The Desert scene looks irreal, but the rest of the film is awsome!

silvi
Activity Score 4172
Copywriter
jamesrothenburg's picture

Boring.

jamesrothenburg
Activity Score 554
Art Director
cef's picture

its nice one.

cef
Activity Score 547
Copywriter
chris myles's picture

absolutely amazing.

chris myles
Activity Score 429
Napier University
mgriff21's picture

This is like .. bad.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

slip's picture

I think this ad is a preparation for a coming cult. Do not sign up.

slip
Activity Score 919
designer |

SJB

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