Homo Retractus

Agency Network: 
February 2010

Also From This Campaign 2


Film advertisement created by Rapp, France for Sony, within the category: Electronics, Technology.

Advertising Agency: Rapp, Paris, France
Creative Directors: Damien Frossard, Gilles Duplan
Art Director: Thibault Choquel
Copywriter: Filipe Vilas-Boas
Content Manager: Romain Pergeaux
Director: François Nemeta
Production house: Blue Film
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Phil Lestino's picture

I will never know what his calculations show...the sound cuts out at 33 seconds

Phil Lestino
Activity Score 1682
ivan's picture

Not sure what happened. But it seems ok now.

Activity Score 12
Creative Director at Ads of the World
Adaddicted's picture

Get it here

...he says 3Billion but the subtitles say million?! ( L'Homme a mis plus de 3 milliards d'années á se redresser...)

Activity Score 3435
Art Director |


Shanty Mathew's picture

How does one rate a minus?

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

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