Greatness Awaits

Agency Network: 
June 2013


Film advertisement created by BBH, United States for Sony, within the category: Gaming.

Advertising Agency: BBH, New York, USA

Chief Creative Officer: John Patroulis

Executive Creative Director: Ari Weiss

Creative Director: Nate Able

Copywriter: Rick Herrera

Head of Integrated Production: Justin Booth-Clibborn

Senior Producer: Jennifer Moore Bell

Production Assistant: AJ Gutierrez

Head of Account Management: Armando Turco

Account Director: Melissa Hill

Account Manager: Georgie Gooley

Account Coordinator: Marshal Kerns

Production Company: MJZ

Director: Rupert Sanders

Director of Photography: Greig Fraser

President: David Zander

Executive Producer: Kate Leahy

Producer: Laurie Boccaccio

Production Supervisor: Adriana Cebada Mora

Production Designer: Dominic Watkins

Costume Designer: Mayes Rubeo

Local Production Company: Kinema Films de Mexico

Local Production Co. Producer: Jose Ludlow

Editorial: Work Post NY

Executive Producer: Erica Thompson

Editor: Neil Smith

Assistant Editor: Healy Snow

VFX & Finishing: The Mill NY

Exec Producer: Jo Arghiris

Senior VFX Producer: Charlotte Arnold

VFX Supervisor: Iwan Zwarts

VFX Supervisor: Rob Petrie

Assistant Producer: Juan Handal

Colour Producer: Heath Raymond

Colourist: Fergus McCall

2D Lead Compositor: Iwan Zwarts

2D Compositing Artists: Kyle Cody, Dan DiFelice,

Additional: Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo

2D Conforms and Cut-downs: Jade Kim

3D Lead Artists: Rob Petrie and Joji Tsuruga

3D Lead Lighter: Olivier Mitonneau

3D Animators: Jeff Lopez, Alex Allain, Tyler Hurd

3D Artists: Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim

3D MASSIVE: Wyattt Savarese, Ed Hicks, Hassan Tuimir

3D FX: Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse

Matte Painting: Can Y. Sanalan

Title Design: Mario Stipinovich, Tetsuro Mise, Eugene Kolb

LIDAR services provided by Scanable: Travis Reinke

Rotoscoping provided by: Trace VFX

Sound Designer: Brian Emrich at Trinitite

Music: Woodwork Music

Music Producer: Andrew Oswarek

Composer: Phil Kay

Mix: Sound Lounge

Mixer: Tom Jucarone
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Highest Rated

monoliz's picture

production is great. idea is cliche. actor is half-good.

Activity Score 1294
certaintly's picture

great production and for the most part entertaining, but there's a lot i dont like.

too cheesy. the way he smiles at the camera after he kicks that guy. other stuff

Activity Score 3902
kleenex's picture

Production is solid.

Activity Score 57557
Web Designer/Developer
freakyhash's picture

Should have got Guy Richie to do the spot.

Activity Score 12
fangoleon's picture

Great production. Somehow reminds me Inception.

Activity Score 8598
Creative Director at Ganem Group
CommandZ's picture

I'll say this about it. It reinvigorates the brand where I thought Deutsch/LA fell flat with their Kevin Butler campaign for PS3. Here's to PS4 kicking Microsoft's ass!

Activity Score 2387
Creative Director
Meredith Singh's picture

Solid. Maybe could have been magic with a cooler actor. Will likely pick up decent awards for sheer scale.

Meredith Singh
Activity Score 389
Art Director
Temple's picture

Higher rated than it deserves. Reeks of deja vu.

Activity Score 10883
Creative Director
jliopf's picture

it's epic!

Activity Score 90
Creative Director at New York
talkingisfree's picture

All these starting to look the same.

Activity Score 2680
Art Director
monoliz's picture

production is great. idea is cliche. actor is half-good.

Activity Score 1294
Yuxin's picture

the world is in play!

Activity Score 64
jackblack's picture

Nice idea. Horrible casting.

Activity Score 2346
Art Director
Vladislav's picture

All for 1 take. Epic indeed.

Activity Score 2407
Client Servicing at Advertising Agency Voskhod
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