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Experience the best of Sony in a smartphone

Agency Network: 
Published/Aired: 
January 2013

Description

Film advertisement created by King Edward, Sweden for Sony, within the category: Electronics, Technology.

Production Agency: King Edward Filmproduktion, Malmoe, Sweden
Director: Henrik Holmqvist
Producer: Carl Schonebohm
DOP: Rasmus Heise
VFX Supervisor: Jorgen Persson
Editor: Pal Callmer
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Highest Rated

aWhiteSunset's picture

I meant "Samsung", mistyped it.

aWhiteSunset
Activity Score 12
Copywriter
Temple's picture

I thought this was a creativity site.

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

+100! i was thinking the exact same thing

Nike Diesel
Activity Score 13718
Art Director
kleenex's picture

not bad.

kleenex
Activity Score 58797
Web Designer/Developer
tazyboy's picture

agree with Temple and this looks like they are selling a camera rather than a cell phone

tazyboy
Activity Score 777
Art Director
ad libitum's picture

hmmm... "experience the best of sony"... so they showed the walkman, flat screens, cameras, video cameras, games.... basically sony electronics packed into this thing...but they forgot one big aspect, nobody in the advert is seen talking on the phone. Pretty basic function of the phone, not to be ignored.

ad libitum
Activity Score 10
Other at Publicis India
ankitadv's picture

very nice

ankitadv
Activity Score 818
aWhiteSunset's picture

I actually like this ad. It's true that it lacks "a bit" in creativity, but note that this is a demonstrative commercial. If you check the SonyXperia youtube channel you can watch the full series, which is made of "focus on" videos of every phone's function (Which, fytk, work way better than Smasung ones), and there is a lot more quality creativity in those ones. Still about this one, i don't think it really misses to show the telephone function, just because every smartphone does it pretty well and the war is actually on the sharpness of extra plus they offer. I definitely like the way Sony, both Mobile and Entertainment, communicates.

aWhiteSunset
Activity Score 12
Copywriter
aWhiteSunset's picture

I meant "Samsung", mistyped it.

aWhiteSunset
Activity Score 12
Copywriter
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