Product Testing Institute, Models

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Film advertisement created by Dare, United Kingdom for Sony Ericsson, within the category: Electronics, Technology.

Advertising Agency: Dare, London, UK
Creative Director: Brian Cooper
Art Director: Anna Kalimbet
Copywriter: Summer Cui
Agency Producer: Sally Alekna
Planner: Jon Haywood, Celestine Arnold
Account Supervisor: Deborah Turner
Production Company: Smuggler
Director: Henry-Alex Rubin
Producer: Drew Santarsario
Editor: John Smith, James Norris
Post Production: Sean Feeney
Executive Producers: Patrick Milling Smith, Brian Carmody, Fergus Brown, Chris Barrett
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Highest Rated

Maliha Naseem's picture

Hahahaha amazing.

Maliha Naseem
Activity Score 17

Maliha Naseem

Guest's picture

THAT is perfect, choosing beautiful models and make them look stupid on the camera is really intelligent. Love it!
Your clients will think they are smarter, just wow!

The whole campaign is awesome, choosing elders and laugh of them is brillant.

I'd pay you twice!

Guest
Janae's picture

"that phone kinda makes me feel dumb." - just great.

Janae
Activity Score 385
Maliha Naseem's picture

Hahahaha amazing.

Maliha Naseem
Activity Score 17

Maliha Naseem

Guest's picture

Good wow, this is offensive.

Guest
Guest's picture

it's so fun to feel more important and intelligent.

'Brad, bring me my latte...quick!'

Guest
Guest's picture

Jana, your portfolio is awesome,
do you paint with your hands or feet?

Guest
CuriousPencil's picture

Say, "Guest," what say you register a name and put a link to some of your stuff; maybe some people would like to give the kind of incisive constructive criticism that you so obviously enjoy. Otherwise, maybe tone down this broadcasting your lack of intelligence, it's embarrassing.

CuriousPencil
Activity Score 4225
Copywriter
Dzsoi's picture

Janae's work : anonymus jerk's "joke" - 1 : 0

Let's give your feet a chance with your next try, morron ;/

Dzsoi
Activity Score 8609
Copywriter
Guest's picture

Jana rules!!!!!

- A Misanthrope

Guest
Guest's picture

I feel like I'm more intelligent, thanks adsoftheworld

Guest
Guest's picture

"that girl above me is much more intelligent." - so true

Guest
Oblabla's picture

hahaha i find it very funny and yep it makes you feel better :)

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Molecule's picture

this ad is very DUMB.

Molecule
Activity Score 435
Copywriter
Temple's picture

Hey Ivan, I know you 're for free speech etc regarding the comments, but "guests" coming here and ridiculing aotw members? Please throw the idiots out of the forum.

Temple
Activity Score 11341
Creative Director
CuriousPencil's picture

Inept people finding they can use advanced technology. I have to love the result, but have reservations on the portrayals, though that's just a personal tic.

It works.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

Inept people finding they can use advanced technology. I have to love the result, but have reservations on the portrayals, though that's just a personal tic.

It works.

CuriousPencil
Activity Score 4225
Copywriter
mosho's picture

haha it is a very nice ad who target blonds :D

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Dzsoi's picture

Actually I like the whole serie. I don't know if there is any similar saying in English but "If it is not your coat, don't take it on."

Dzsoi
Activity Score 8609
Copywriter
pindaro's picture

A demo is the oldest trick in the book and they made it work. Good casting and natural performances.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

emidge's picture

The series is great. Classic and effective.

emidge
Activity Score 6
Graphic Designer
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