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Adult Easy

Published/Aired: 
March 2018

Description

Problem
Millennials think that all insurance companies are the same and don’t pay attention to them till their big life moments come around. So, how can Sonnet, Canada’s first fully online home and auto insurance company not only be remembered, but also protect the optimism of their policy takers?

Insight
Insurance companies receive tons of bad news every day that gets collected as highly specific data for auto and home products.

Idea
Using negative data to help new customers make fact-based positive choices.

Film advertisement created by Miami Ad School, India for Sonnet, within the category: Finance.

Advertising Schools: Miami Ad School, Mumbai, India / Miami Ad School, Berlin, Germany

Art Director: Johanna Laleh

Copywriter: Deep Chhabria
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