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Agency Network: 
Published/Aired: 
May 2020

Description

With this new product, Society Nine is allowing modern women to fit exercise into their daily routines (even when that’s staying at home), helping boost endorphins, a key ingredient in the fight for better mental health. Society Nine teamed up with Berlin Cameron to create the campaign that shows boxing and physical exercise serve as a powerful way to battle demons both big and small.

Furthering Society Nine’s message of gender equality, the production crew was led by an all-female line-up including Alberta Poon , Annie Tonsiengsom, Fran Siriphan Bittakis and Eva Moss, who ensured the crew was made-up of people often overlooked or underrepresented in the film and advertising world—members of the LGBTQ community, people of color and women in particular. The on-set crew was 65% black, indigenous or people of color (BIPOC) and 90% woman/non-binary identifying people.

Film advertisement created by Berlin Cameron, United States for Society Nine, within the categories: Fashion, Retail Services, Sports.

Advertising Agency: Berlin Cameron, New York, USA
President: Jennifer DaSilva
Creative Director: Jamie Silverman
Assistant Account Executive: Anne Atwell
Writers: Jamie Silverman, Ben Waldman
Co-Producer/AD: Eva Moss
Co-Producer: Fran Bittakis / Joop Joop Creative
DP: Scott Uyeda
Athlete: Farinaz Lari
1st AC: Sika Stanton
Gaffer/Grip: Liz Haan
Swing: Kanon Havens
Production Designer: Jade Harris
Art Assistant/PA: Gabi Villasenor
Hair & Make-up: Stormy Brady
Photographer: Marcela Pulido
Wardrobe: Eden Dawn
Audio Mixer: Kai Pacifico
Crafty/Catering: Diana Cuan Suarez / Giraffe Foods / Snackrilege Vegan Foods
PA/BTS: Heather Hawksford
Additional Talent: Paige Hudson
Executive Producer: Annie Tonsiengsom
Post Producer / Director: Alberta Poon
Post Production House: Arcade Edit
Arcade Edit Executive Producer: Sila Soyer
Editor: Ali Mao
Color Grading: Nice Shoes
Nice Shoes Production Coordinator: Charis Mound
Colorist: Ana Escorse
Composer: Amanda August
Sound Designer: Kai Pacifico
Voiceover Recording Studio: Kozmic Sound
Voiceover Talent: Farinaz Lari
Executive Producer: Annie Tonsiengsom / Actual Industries
Director: Alberta Poon
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