The end of the tunnel

Agency Network: 
October 2020


Mining is the most important economic activity in Peru, and the most necessary in this pandemic to reactivate the economy. That’s why we used the light from a mining helmet as a projector to show the country what mining has in mind, and if we all want the same, we can go outside the darkness and see the light on the end of the tunnel. An encouraging message to support the mining and all industries from Peru in this hard moment.

Film advertisement created by Potro, Peru for SNMPE, within the category: Industrial, Agriculture.

Advertising Agency: Potro, Lima, Peru
Dgc & Ceo: Diego Livachoff
Planner & Ceo: Paola Tealdo
Accounts Director And New Businesses: Nestor Ferreyro
Creative Director: Alejandro Gutierrez, Iván Mallqui
Production Director: Monica Torres
Producer: Señor Z
Sound: Vieja Records / Agosto
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