The Date

Agency Network: 
July 2019


CLM BBDO and the Mars group are taking advantage of the sunny days to put the spotlight on unmissable Snickers ice cream bars.

The brand is back on TV with a film staging a classic situation: this awkward moment we all remember going through in our teenage years… This first date, this first kiss with this girl or this boy we secretly desired. But with the promise « Nothing satisfies more than a Snickers ice cream », we clearly understand that only the Snickers ice cream will deliver such an intense experience, from beginning to end.

Film advertisement created by BBDO, France for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: CLM BBDO, Paris, France
Executive Creative Directors: Benjamin Dessagne, Stephane Santana
Artistic Director: Clement Dantzer
Copywriter: Quentin Kientz
Strategic Planner: Veronique Bernard
Account Director: Judith Romero
Account Manager: Meigge Sauvaget
Account Executive: Thomas Monneau
Production Agency: Insurrection
Director: Max Sherman
Executive Producer: Mounia Mebarki
Head of Production: Louise Gavini
TV Producer: Cecile Caussat
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