Mr Bean Kung Fu

When I first saw this commercial in china, the combination of characters catches my eyes. I have never seen the interaction between Mr. Bean’s humor and Chinese kungfu. To enter the Chinese market, choosing of character is very important due to the different culture. Mr. Bean is very famous around world and Chinese people are a huge part of the fans. Chinese kungfu is also famous in world with the well known of Bruce Li and Jackie Chen. People would be easier to accept and be interest about this commercial when it is using two-culture interaction. There are successful examples that use humor in commercial such as m&m’s. Chocolate and candy are not good for health and they are not basic needs of customers, the commercial try to add humor and entertainment element to it’s brand image to make it fun and interest in order to attract people to buy products. In the series of snickers commercial, the entertainment element is included in every commercial to make it fun and interest for viewers. But snickers have also brought a campaign to people’s mind: “you are not you when you are hungary.” Which means snickers can help you to get energy back when you are hungary. The commercial make double wins on entertaining customers and displaying product features.