Johnny Jamboogie

Agency Network: 
August 2014


Film advertisement created by BBDO, United States for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Producer: Alex Gianni
Producer: Patrick Smith
Executive Music Producer: Melissa Chester
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Dylan Green
Production Company: Radical
Director: Steve Miller
Executive Producers: Frank Scherma, Gregg Carlesimo
Producer: Barbara Benson
Production Supervisor: Ted Liotopoulos
Director of Photography: Mandy Walker
Production Designer: Tom Foden
Recording Studio: HeardCity
Mix House: Heard City
Audio Engineer: Philib Loeb
Edit House: Cutting Rooom
Editor: Chuck Willis
Managing Partner: Willis
Executive Producer: Melissa Lubin
Producer: Anna Petitti
Visual Effects House: Light Of Day
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Highest Rated

damnson's picture

They took it too far.

Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

They took it too far.

Activity Score 11517
Copywriter |

An axe murderer of ads.

Marcao's picture

Damn right they did. It's getting a little tired.

Activity Score 3029
Copywriter at DDB Group Asia Pacific
Morgan Middaugh's picture

Hilarious! The fact that the gentleman above thinks that the ad was taken to far may be just right for the Snickers ad! I thought it was hilarious, Although I am a girl that finds it very humorous to see a big football player out of their element. It certainly caught my attention. As for a man's perspective, this is successful in the fact that no man ever want s to be caught teaching a dance aerobics class, Snickers will assure that doesn't happen, making it an even more manly snack. He was so out of his element that he doesn't even remember the ladies! Excellent commercial, especially for football season around the corner, there is so much more that Snickers can do with this idea! Cannot wait to see what else is in store.There are a lot of things men would never like to be caught doing such as drinking wine and watching a sappy movie, I definitely say test the limits.

Morgan Middaugh
jillefski's picture

I agree with damnson. Too far, too dumb, less insightful, less funny.

Activity Score 120
damnson's picture

You are such a weird troll, Morgan.

Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

This was not bad, but I have seen better from this idea.

Activity Score 58777
Web Designer/Developer
morse's picture

I think it's really funny. :)

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackblack's picture

I've always loved the campaign idea, but the executions are getting weaker and weaker since it first launched.

Activity Score 2363
Art Director
Amanda Janczak's picture

The first thing an effective ad needs to do is get the attention of consumers, and this ad did exactly that for me. As soon as I saw Johnny Manziel moving like that in front of a bunch of women teaching them an exercise class, there is no way I was going to stop watching. The ad held my interest because I had to know what was going to happen next and find out what this ad was for.

I think that any time there is a well-known public figure in an ad, it always helps to grab people’s attention. However, careful selection of who to use in an ad can increase the amount of attention the ad gets. Manziel has been in the media a lot lately, so seeing him in this ad when he is already on many people’s minds may draw even more attention to it.

Among sports fans, I think this ad will create a lot of buzz. Although the way Manziel was dressed and moving is what people will most likely talk about, they will probably refer to Snickers in their conversations. They may say something like, “Did you see Johnny Manziel in that Snickers ad?” People talking about Manziel in the ad will therefore also cause people to talk about Snickers.

The “You’re Not You When You’re Hungry” Snickers tagline has already become familiar with consumers, and this ad reinforces the brand through its popular tagline. After Manziel eats the Snickers, he is back in his Cleveland Browns jersey, becoming himself again after satisfying his hunger with the candy bar. My guess is that he must have been really hungry for him to be teaching that exercise class!

In my opinion, this ad was a success. I know I am going to be talking to other people about it, and now that Snickers will be on my mind and in my conversations, I will most likely choose that candy bar next time I am waiting in the checkout line.

Amanda Janczak
Activity Score 21
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