The campaign is based on a universal insight: hunger turns us into someone else. Some people become aggressive, others unbearable or absent-minded. However we react, Snickers’ abundance of peanuts, caramel and chocolate make it the bar that satisfies our hunger and lets us return to our normal state. Nothing is more important when it comes to holding on to your role in a group of friends.
Film advertisement created by BBDO, France for Snickers, within the category: Confectionery, Snacks.
Media agency: Starcom Worldwide
CLM managers: Julien Lemoine, Jonathan Serog, Claire Nijdam, Joy Arfi, Nicolas Carlotti
Creative Directors: Matthieu Elkaim, Benjamin Marchal, Olivier Lefebvre
Art Director: Victor Mutel
Copywriter: Laurent Laporte
Strategic planning: Véronique Bernard, Laura Autier
Head of TV: Jacques Fouche
TV Producer: Thomas Laurent
Post-Producer: Sandra Benayer, Frédérique De Freitas
Production company: WANDA
Director: Gary Freedman
Soundtrack production: Schmooze
With the cooperation of: WARNER