At the beginning of the year, SNCF has launched a brand-new ad campaign, inspired by one of their foundational purposes : ‘‘To offer everyone the freedom to easily move around while preserving the planet.” as expressed, a few weeks ago.
Trains give off 30 times less CO2 than individual cars and 20 times less than planes It is from this assessment that TBWA\Paris created the campaign for SNCF with a simple message: taking the train means being a responsible citizen and doing something for the benefit of the planet.
Assuming this position places the passengers at the heart of the message, thanking them, “each day, 5 million of you choose the train which means 5 million tonnes less of CO2 in the environment’’.
The film showcases the successive blooming of a multitude of flowers.
5 images taken every 5 seconds, day and night; a total of 14,000 images per flowers, were recreated into a time lapse. 50 varieties of flowers and more than 200 hours of shots were necessary for the filming.
Film advertisement created by TBWA, France for SNCF, within the category: Transport.
Advertising Managers: Stéphane Chéry, Agathe Mouly, Marie Nomdedeu
Agency Managers: Marina Zuber, Cécile Moreau, Maurane Pauli, Célia Martinez
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Creatives: Julia Deshayes, Léna Monceau
Film Director: CARAVANE
Head of TV: Maxime Boiron
TV Producer: Elisabeth Boitte
Executive Producers: Jean François Bourrel, Gilles Pinaudeau
Production Manager: Antoni Gimel-Lecosse
Studio Stop Motion: Manuel Cam
Head of post-production: Elise Gamboa
Head of Music and Sound: Olivier Lefevbre
Music and Sound Producer: Fanny Mithois