Advertisement

Innovation in Motion

Agency Network: 
Published/Aired: 
September 2008

Description

Film advertisement created by Ogilvy, United States for Smith & Nephew, within the category: Professional Services.

Advertising Agency: Ogilvy, New York, USA
Sr. Partner, Group Creative Director: Jonathan Isaacs
Sr. Partner Creative Director: Tracy McFarlane
Partner Associate Creative Director: Lisa Savage
Sr. Partner, Executive Producer: Melanie Baublis
Sr. Partner, Executive Group Director: Chris Beeby
Partner, Management Supervisor: Keith Higbee
Production Company: Psyop, New York, USA
Directors: Eben Mears and Mate Steinforth, Psyop
Executive Producer: Lucia Grillo
Producer: Michael Neithardt
Assistant Producer: Tarun Cahraipotra
Project Lead: Florian Witzel
CG: Alvin Bae, Jan Bitz, Jae Ham, Miguel Salek, Jeff Dates, Rich Magan, Jacob Slutsky, Jason Vega, Goo-Shun Wang, Lee Wolland
Storyboard Artist: Ben Chan
Software Developer: Andreas Gebhardt
After Effects: Doug Purver, Jason Conradt, Elliot Blanchard
Log in to post comments

Highest Rated

modern drunker's picture

Psyop !

modern drunker
Activity Score 85
vec's picture

Amazing !!!!!!!!

vec
Activity Score 49
Graphic Designer at cairo |

when u love someone ..

Ramezani's picture

Can somebody explain me, where the idea is?
I like it much, but i couldn´t find the idea behind this beautifull effects.

This one is bett and there is a idea.

http://adsoftheworld.com/media/tv/konzerthaus_dortmund_symphony_in_red

Ramezani
Activity Score 315
Art Director at Art Director
shahidali's picture

amazing effects, amazing...
the line 'visit michiganjointpain.com' has relevance with the joints shown in the effects...
is the ad asking us to visit the website to know more about what they wanted to say?
The name of the portal contains 'jointpain' else, i would have thought it as a campaing for Olympic 2012...

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

nicoruk's picture

the art is cool but it's just a demo.
Maybe without the voice (that kills the atmosphere) it would be better.

nicoruk
Activity Score 107
AUGE
sneakyhands's picture

i'm with you there. this would be a lot better with a different VO and if they lost the word generation.

we are a generation that has completely rinsed 'generation'.

also, what an interesting client.

sneakyhands
Activity Score 1857
Copywriter
Blueprint's picture

The art has been done by Street Fighter 4

http://www.youtube.com/watch?v=sYGbliUZYa8

http://www.youtube.com/watch?v=3qy2CmRvTuU

http://www.youtube.com/watch?v=yl-TT-7Utm8

I guess Psyop wanted to try out a new plugin.

Blueprint
Activity Score 94
sloppy4's picture

what? that shit looked so lowball dude.

sloppy4
Activity Score 1492
Blueprint's picture

repost

Blueprint
Activity Score 94
picopalqlea's picture

we saw it in motiongrapher.com

picopalqlea
Activity Score 999
Rafael Lago's picture

Is it really selling better-than-human spare parts? I need new lungs.

Rafael Lago
Activity Score 34
NovaS/B
JacelynAngel's picture

great~~

JacelynAngel
Activity Score 59
UTAR
modern drunker's picture

Psyop !

modern drunker
Activity Score 85
slip's picture

sign me up :)

slip
Activity Score 919
designer |

SJB

frostybx's picture

I wonder how they made this, in other words, by which software?
maya? or something else?

frostybx
Activity Score 2
Winona state university
magicfox's picture

aha

magicfox
Activity Score 4
beijing
magicfox's picture

this video was maked by what software?

magicfox
Activity Score 4
beijing
Guest's picture

any one know how this piece did

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement