SMARTY is a new brand on the market - a SIM-only mobile network built to be simple and honest.
The ‘SMARTY/not SMARTY’ territory is about playfully illustrating that there are SMARTY and not so SMARTY choices in life.
Using charming 3D animated storytelling produced by Art & Graft, played out in everyday scenarios, we highlight the brand’s killer USP (money back for unused data) in a witty and memorable way.
Film advertisement created by Wieden + Kennedy, United Kingdom for SMARTY, within the category: Electronics, Technology.
Creative Directors: Hollie Walker, Kit Dayaram
Creatives: Joris Philippart, Arnab Chanda, Tomas Coleman
Executive Creative Directors: Iain Tait , Tony Davidson
Group Account Director: Paulo Salomao
Account Director: Sophie Lake
Planning Director: Andy Wright
TV Producer: Jo Charlesworth
Production Company / Director: Art & Graft
Producer: Tom Bromwich
Sound Company: 750 MPH
Sound Designer: Sam Robson
Producer: Mary-Ann de Cruz