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SMARTY/not SMARTY

Agency Network: 
Published/Aired: 
April 2018

Description

SMARTY is a new brand on the market - a SIM-only mobile network built to be simple and honest.

The ‘SMARTY/not SMARTY’ territory is about playfully illustrating that there are SMARTY and not so SMARTY choices in life.

Using charming 3D animated storytelling produced by Art & Graft, played out in everyday scenarios, we highlight the brand’s killer USP (money back for unused data) in a witty and memorable way.

Film advertisement created by Wieden + Kennedy, United Kingdom for SMARTY, within the category: Electronics, Technology.

Advertising Agency: Wieden + Kennedy, London, UK
Creative Directors: Hollie Walker, Kit Dayaram
Creatives: Joris Philippart, Arnab Chanda, Tomas Coleman
Executive Creative Directors: Iain Tait , Tony Davidson
Group Account Director: Paulo Salomao
Account Director: Sophie Lake
Planning Director: Andy Wright
TV Producer: Jo Charlesworth
Production Company / Director: Art & Graft
Producer: Tom Bromwich
Sound Company: 750 MPH
Sound Designer: Sam Robson
Producer: Mary-Ann de Cruz
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halaby87's picture

looks like something else

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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