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Blue cat

Agency Network: 
Published/Aired: 
July 2010

Description

Industry Films

Film advertisement created by JWT, Canada for Smarties, within the category: Confectionery, Snacks.

Advertising Agency: JWT Toronto, Canada
Creative Director: Martin Shewchuk
Copywriter: Gord Yungblut
Art Director: Jason Souce
Agency produceor: Gavin Nevsky
Director: Alex Ogus
Offline editorial: Geoff Ashenhurst
Stealing time editing online & effects: Alter Ego and 4stroke
Audio: Vapor Music
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nepstein's picture

This is absolutely retarded.

nepstein
Activity Score 197
Parsons School of Design
JopyCunior's picture

"no touch" works.

JopyCunior
Activity Score 223
Copywriter
Guest's picture

dude. that was weird.

Guest
Guest's picture

Es una copia del absurdo de skittles... igual ta bacán el gato
Its a copy of the absurd of skittles... but the cat still it's cool

Guest
jackmancer2017's picture

Spazzo cat and no story.

jackmancer2017
mujerendiagonal's picture

no concept funny!

mujerendiagonal
Activity Score 84
Art Director
Tripioso's picture

Who cares if blue is back or gone?

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Guest's picture

Senseless, creepy, WTF-ish....Pure genius!

Guest
Reality Check's picture

Puzzles more than it pleases.

Reality Check
Activity Score 2549
Guest's picture

Bizarre. I do like the "no touch" part though. I think when companies create things like this they're probing to see if they can make it go "viral."

Guest
Guest's picture

Awesome... made me smile... well done.

What would you rather see on TV? this awesome weird entertaining stuff, or cheesy predictable boom-tish advertising?

Guest
rabbitz's picture

love the cat, British short hair, is it?

rabbitz
Activity Score 464
AD MAN
Hiperion's picture

My grandmother would make an announcement better than this and she suffers from dementia.
We are tired of the "anything goes."

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
cef's picture

"no good"

cef
Activity Score 547
Copywriter
Guest's picture

Love it. Absurd is the way to go ;)

Guest
Cube's picture

LOL nice.

Cube
Activity Score 458
Guest's picture

blue smarties: ingredients: LSD.

Guest
Guest's picture

Could have been waaaaaaayyyy funnier.

Guest
Guest's picture

another "taste the rainbow" me too.

Guest
Miss_France's picture

ahahahahahaha i lol'd !!!
no touch
9/10

Miss_France
Activity Score 32
Guest's picture

Skittles wanna be.

Guest
akshaysrikar's picture

i dunno y i like this but i do. this is definitely a stoner concept.

akshaysrikar
Activity Score 420
India
Guest's picture

nice

Guest
Guest's picture

kids. pets. sex.
silly ad

Guest
Guest's picture

Dear Smarties ad agency, you are not the Skittles ad agencey. They are creative, and unusual and FUNNY! This is a horrible rip off of that feel.

Guest
Guest's picture

Catchy and funny with a bit of a drug undertone. I like it!

Guest
Guest's picture

The product is called Smarties. That's why a cat gets the boy to eat the candies; the cat is a SMART animal. And it is blue because that's the way the product is known: Blue Smarites. For me is a very intelligent spot. It is not an absurd at all. It's a subtle piece. "The Blue Smarties are back" may refer to the fact that the product is on sale again. Love it.

Guest
Guest's picture

The product is called Smarties. That's why a cat gets the boy to eat the candies; the cat is a SMART animal. And it is blue because that's the way the product is known: Blue Smarites. For me is a very intelligent spot. It is not an absurd at all. It's a subtle piece. "The Blue Smarties are back" may refer to the fact that the product is on sale again. Love it.

Guest
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