October 2011


Film advertisement created by Merkley + Partners, United States for Smart, within the category: Automotive.

Advertising Agency: Razorfish, USA & Merkley & Partners, USA
Executive Creative Director: Andy Hirsch
Executive Creative Director: Frederick Bonn
Creative Group Head / Art Director: Sakib Afridi
Creative Group Head / Copywriter: Eddie VanBloem
VP Strategy and Planning: Grant Owens
Director of Broadcast Production: Gary Grossman
Senior Producer: Alex Kobak
Director of Business Affairs: Pam Carden
Group Account Director: Diane Hernandez
VP, User Experience: Bryan Hamilton
Production Company: Smuggler
Director: Guy Shelmerdine
Head of Production: Laura Thoel
Producer: Drew Santarsiero
Editorial: Stitch Editorial
Editor: Andy McGraw
VFX: The Moving Picture Company
Head of Production: Jenny Bright
VFX Producer: Chris Harlow
VFX Supervisor / Lead CG: Dan Marsh
VFX Supervisor / Lead Flame: Jake Montogomery
Sound Design: Q Department
Sound Designer: Drazen Bosnjak
Music: Butter Music
Composer: Judson Crane
Mix: Sonic Union
Mixer: Michael Marinelli
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Highest Rated

Gargantua's picture
Activity Score 3
Temple's picture

OK, but somehow one would expect something more from Smart In America.

Activity Score 11339
Creative Director
Gargantua's picture
Activity Score 3
neuclone's picture

Escape the sofa - Reebok

Activity Score 88
Creative Director at Ogilvy & Mather
Glut's picture

escape ideas

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
picopalqlea's picture

wrong insight. thats how exactly you feel inside that car.

Activity Score 999
kleenex's picture

Well the monster looked cool, but the whole concept was bad.

Activity Score 58777
Web Designer/Developer
kurtberengeiger's picture

Horrendous acting :(

Activity Score 7357
Yarp's picture

Don't get how the Smart helps you unclutter or escape your stuff...other than literally driving away from your home which has your stuff inside of it...which you can do in any car...yeah...

Activity Score 385
Copywriter at Freelance
atb2005's picture

I can't believe people are liking this on facebook.

Activity Score 13547
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