The Omnipresent Slump

Agency Network: 
July 2017


The Slump comes with no warning and attacks us when we need energy the most. It is relentless and unforgiving. It can feel like a real presence taunting us at every moment, threatening us to give up. It tells us to take the easy way. To stop trying. Slow-Mag gives you the power you need to beat your Slump and get through your day.

Film advertisement created by MullenLowe Group, South Africa for Slow-Mag, within the category: Health.

Advertising Agency: MullenLowe, South Africa
Chief Creative Officer: Kirk Gainsford
Art Directors: Nethaam Abrahams, Keshia Osmond
Copywriters: Janine Caboz, Jeanine Gomes, Dana Aires
Agency Producer: Riska Emeran
Production Company: 7Films
Director / Focus Puller: Lourens van Rensburg
Cinematography: Mike Ellis
Assistant Director: Shane Knock
Stylists / Art Director: Nicole Henning
Producers: Nina van Rensburg, Meagan Taylor
Editing Suite: Deliverance
Editor: Gordon Midgley
Post Production Company: The Upstairs Ludus
Colourist: Nic Apostoli
Music / Sound Composition: Soft Light City
Sound Design: We Love Jam
Sound Engineer: Graham Merrill
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