A container that always stands up

Campaign
Agency Network: 
Published/Aired: 
April 2019

Description

Studies indicate ED issues are on the rise and, by 2025, 322 million men will experience erectile issues. Yet, even as it becomes more wide-spread, there’s still a stigma attached to ED, which can make it difficult to get it treated. SKYN® wants to take away that anxiety by making the experience of getting erectile pills much more user-friendly and by making the product itself more available to those that need it. Online questionnaires are reviewed by a doctor to make sure it’s right for each person. If all conditions are met, SKYN® arise™ is prescribed and shipped safely and legally, all through SKYN®’s online store.

We decided to create new packaging aimed at changing the perception of the pill itself, turning it into something we’re no longer ashamed of, but rather something to talk about: a container that always stands up. Thanks to the work of designer Jean-Baptiste Fastrez, the SKYN® arise™ pill container replaces the standard unsexy pharmacy bottle for a sophisticated design that’s functional, elegant, and, above all, dispels any complex.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the categories: Health, Pharmaceutical.

Advertising Agency: Sid Lee, Paris, France
Chairman & Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline Mornet-Landa, Clément Mornet-Landa
Managing Director: Mehdi Benali
Creatives: Julien Sens, Romain Lehur
Strategist: Patrice Zamy
Account Director: Héloïse Marchal
Account Manager: Trisha Mitra
Head of Production: Thomas Laget
Producers: Marine Redon, Julia Flusin, Laurie Jeanson
Head of Digital Production: David Bismut
Digital Producers: Romain Debain, Clément Cassajus
Designer: Jean-Baptiste Fastrez
Chief Executive Officer: Jeyan Heper / SKYN
Vice President Global Marketing: Matthew Groskorth
Global Marketing Strategy Director: Marta Toth
Global Brand Lead SKYN®: Nicolas Woussen
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