The "Real" Game of Thrones Marathon

Agency Network: 
August 2017


For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world.

Film advertisement created by M&C Saatchi, Italy for SKY, within the category: Media.

Advertising Agency: M&C Saatchi, Milan, Italy
Executive Creative Director / Partner: Vincenzo Gasbarro, Luca Scotto di Carlo
Creative Directors: Daniele Dionisi, Paolo Perrone
Copywriter: Federica Scalona
Art Director: Lorenzo Guagni
Designers: Fabio Fumari, Luca Capretti
Account: Roberta Aiello, Martina Colombo
Head of Planning: Massimo Capucci
Social Media Manager: Serena Giovinazzo
Digital Producer: Chiara Lops
Producers: Federico Fornasari, Francesco Di Trani, Guja Quaranta
CDP: Utopia
Director: Vincenzo Gasbarro
DP: Lukasz Pruchnik
Executive Producer: Annalisa Orsi
Producer: Federica Magnabosco
Head of Digital Sales: Marco Storti
Head of Social Media: Livia Falcioni
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kleenex's picture

Interesting stunt.

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