Pixel

Agency Network: 
Published/Aired: 
July 2009

Description

A series of TV contents in low definition leave the scene forever. People wave at them for the last time, and they are actually overjoyed they can get rid of those programs, grainy and pixelated thanks to SKY, now in HD.

Film advertisement created by 1861 United, Italy for SKY, within the category: Media.

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Director: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Production Co.: Akita Film
Executive Producer: Paolo Zaninello
Producer: Sonia Sassella
Director: Sebastian Valino
DOP: Paolo Caimi
Post Production: Xchanges
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alexander_bickov's picture

Great execution

alexander_bickov
Activity Score 3281
alansmithie's picture

really nice LEGO commercial.

alansmithie
Activity Score 14
Art Director at freelance
maxcomuni's picture

great execution!!!

maxcomuni
Activity Score 62
daniel ieraci's picture
daniel ieraci
Activity Score 333
Art Director
talkingisfree's picture

uffff!

talkingisfree
Activity Score 2712
Art Director
silvi's picture

Excellent coming from Italy

silvi
Activity Score 4170
Copywriter
Marlus Lau's picture

I think the copy at the end killed it. It could have made the ending great, but was a turn off.

The idea and execution is cool.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
mycidea's picture

i think it's to the point, all the stories in the video is about saying goodbye to LD things. a direct, nice work,

mycidea
Activity Score 90
Mantufayo's picture

Love it!

Mantufayo
Activity Score 580
Creative Director
Viranica's picture

ahhhaaaa... lovely

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
cef's picture

great idea and great execution

cef
Activity Score 547
Copywriter
mgriff21's picture

Great idea. However, I think i saw this in a print campaign. It was done with all naked woman - months ago. Still, nice execution.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

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