Step into the adventure

Agency Network: 
Published/Aired: 
November 2014

Description

Film advertisement created by WCRS, United Kingdom for Sky Movies, within the category: Media.

Advertising Agency: WCRS
, UK
Creative Directors: Barry Skolnick, Leon Jaume
Creatives: Dave Cornmell, Jane Briers 

Agency Producer: Sally Lipsius 

Account Handling: Torie Wilkinson, Laura Hale, Gareth Hughes, Kath Morris

Planning: James Stevens
Media Agency: Mediacom

Production Company: Rattling Stick

Director: Ivan Bird

Producer: Polly Ruskin

Editing House: The Quarry

Editor: Jonnie Scarlett
Post-Production: Finish

Audio: Wave
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Highest Rated

kleenex's picture

Winner!!

kleenex
Activity Score 58791
Web Designer/Developer
kleenex's picture

Winner!!

kleenex
Activity Score 58791
Web Designer/Developer
damnson's picture

Nice.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

highjumper's picture

I really enjoyed this commercial! I thought this commercial was super creative in many aspects. Like how their key phrase tied in with the nature of the commercial. It was also creative with which movies the family got into. I also liked the transitions the family made going from movie to movie. There was not much comedy in it however, it made me laugh thinking about the movie that the commercial was referencing to. I thought this was brilliant because it didn’t take time for the audience to get hooked into the commercial, but also make them laugh with minimal effort. This commercial bonded the family with the item with all different types of movies. One of the things I enjoyed the most was the arrangement of movies. They started off with a young crown then moved to an older crowd to two very popular movies liked by everyone. They made a very creative way to bringing the sense of being in movies with sky movies. Their phrase was “step into adventure”, which made the whole commercial appropriate. This commercial takes place during Christmas time when it’s a time to bring families together and bond together. Having them “step into adventure” together fits in with the Christmas time bonding time.

highjumper
Activity Score 14
Liviu's picture

good!

Liviu
Activity Score 4405
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